RCX Sports x USTA Youth Tennis
On Linkedin, I responded to a freelance design request in designing a reversible printed tee for the USTA Youth Tennis (United States Tennis Association) in collaboration with RCX Sports.
For me, this was a great project as I’m a huge tennis fan that has completed two of the four fan grand slams (US Open and Roland Garros to complete the set!)
Here are the results of the project you can see below.
Creative Direction - Mash Up
This creative direction is about being loud and brash!
This creative graphic direction is all about mixing things up.
Think photographic montages mixed in with flat colours, digital glitches juxtaposed with colour gradients.
This was the chosen creative direction and final print used for the USTA Youth Tennis Tees
Creative Direction - Character Funk
This creative direction is about exubrence, fearless and character.
This graphic direction is joyful, playful and fun
Flat colour graphics with quirkily drawn characters
with a homage to NYC graffiti artist, Keith Haring
Creative Direction - Motion
This creative direction is all about motion and movement.
Movement of the players
Movement of the ball
Movement of the racquet
Movement of the ball kids
Movement doesn’t go in a straight line, it curves, it angles, and sometime unpredictable.
This graphic direction displays various forms of movement.
Be it fluid or angular
